Roger Fisk

Roger Fisk, the principal of New Day Strategy, is the political campaign, marketing and media strategist, widely credited with playing a key behind-the-scenes role in the back-to-back electoral victories of US President Barack Obama in 2008 and 2012. He was heavily involved in these game-changing campaigns, which are regarded as the best run presidential campaigns in the history of US politics. Fisk has a very deep understanding of 21st century Presidential politics, political campaigning, and the unprecedented power of information, relationships, and marketing.

Fisk engaged millions of people in long, sustained marketing and promotional strategies, using the internet and social-media networks. He helped implement Obama’s social-media campaign through the launch of his official web site, mybarackobama.com, which maximized the growth of their supporters, and taught them to self-organize, clinching the win by personalizing the campaign.

He started working for the first Obama campaign in 2007 and for the next 22 months travelled through more than 30 states with Senator Obama. He was hired by the Obama Team as the National Director of Special Events, and helped create and manage a nationwide grass-roots fundraising team that revolutionised modern political fundraising, totaling US$100 million in 11 months, while building the largest donor base in American history. He also served as principal liaison with US Secret Service and local law enforcement, and was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was in charge of some key Obama media appearances, including; 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in March 2008.

Following President Obama’s first campaign he served as Cabinet Liaison for the 2009 Inauguration, then became a political appointee in the Obama Administration. Fisk served at the commerce department where he coordinated trade and diplomatic missions all over the world for the Cabinet and President. He served as Lead US Government Coordinator on trade missions through India and four trips through China, and coordinated the Cabinet’s role in both the 2009 COP-15 Global Conference on Climate Change in Copenhagen, and the 2010 World Expo in Shanghai.

In the Spring of 2012 Fisk joined President Obama's re-election team, leading teams as a White House Lead Advance in critical states like Virginia, Iowa and Ohio, all of which the President won. He managed all aspects of a Presidential visit or event, including the harmonisation of all promotion and social media outreach before the event, to management of all logistical details, from Secret Service concerns to the critical data collection that would give the campaign the ultimate edge on Election Day. He then served on the Contingency Planning and Operations team for the 2013 Presidential Inauguration.

2013 saw Fisk share these lessons with a wide variety of high profile as well as private clients. He keynoted the Festival of Media in Singapore, the Corporate Affairs Summit in Sydney, the TED affiliated INK Talks in Kochi, India, the International Chamber of Commerce’s World Congress in Doha, Qatar, The First Pacific Leadership Summit, in Manila, the 2014 Eurasian Media Forum in Kazakhstan, multi-city tour for the Young Professionals Organization through India and Nepal 2016, keynote for Innovation Ireland 2016, Makten Sprak 2016 in Oslo and Stockholm, the 2016 Flora Idea Exchange in Norway and the 2017 World Chamber Congress in Sydney as well as private sessions for Fortune 500 companies in locations ranging from Thailand and Indonesia to Mexico.

Prior to 2007, Fisk spent many years in service to Senator John Kerry as a senior aide for Communication and Policy. He advised Senator Kerry on a wide-range of politically sensitive issues and worked in more than 14 states in the Kerry Presidential campaign.